Social media skills development for ADARUQ

Quebec Association of University Research Administrators (ADARUQ) brings together professionals from various Quebec institutions, one of whose objectives is to promote the development of university research in Quebec. The training aimed to equip members with essential social media skills to improve their online presence and engagement.

Designed in a 1h30 format, the training aimed to :

Provide an understanding of the different social media platforms and their strategic use in the context of scientific research.
Share best practices and mistakes to avoid when creating and distributing engaging content that is relevant to target audiences.
Promote effective interaction on social networks to increase research visibility.

To achieve these objectives, we mobilized :

Expertise in digital communication: Training provided by a digital communication specialist with significant experience in the research community.
Innovative teaching approach: Use of interactive and participative teaching methods, including practical examples and question-and-answer sessions to maximize learning and engagement.
Customized training materials: Creation of customized training materials, including concrete examples and a toolbox, to facilitate understanding and application of the concepts taught.

Curious to find out more? Contact us now.

This training reinforced the crucial role played by research administrators, both members and non-members of ADARUQ, in promoting scientific research in Quebec. With a better grasp of social media communication tools and strategies, they are now better equipped to amplify the impact and visibility of research projects, underlining their indispensable contribution to the advancement of research.

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Social media skills development for ADARUQ

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