The Centre d'innovation biomédicale (CIB) is a flagship project of the Université de Montréal's Faculty of Medicine, which aims to unravel the mysteries of human biology in order to decipher the fundamental mechanisms of life and discover new therapeutic approaches.
Commissioned by Louis-Doré Savard, the center's director of administration and operations, Agence PhDesign created the CIB's visual identity and developed its very first website. The objective was to reflect the center's scientific mission and educational vocation, while offering a user-friendly and accessible browsing experience.
" PhDesign offered me a young, creative approach that quickly gave me confidence. I benefited from personalized, tailor-made support, resulting in a product of which we are very proud. I look forward to working with the agency again. "says Louis.
To emphasize the CIB's affiliation with the Faculty of Medicine and the Université de Montréal, PhDesign developed a visual identity in line with the institutional graphic charter. Flagship colors, notably shades of blue, were favored in a clean, professional design, reflecting scientific rigor and the importance of fundamental research.
The new logo, consisting of the letters "CIB" arranged to evoke a laboratory balloon, symbolizes both the methodical approach and innovation that characterize the center. The visual identity harmonizes with UdeM's aesthetic, while underlining CIB's expertise and modernity.
To meet the expectations of researchers, laboratory members and students, Agence PhDesign has designed a website with a sober, modern and functional design. Photos taken directly from CIB laboratories lend an authentic, human feel, while the dark palette highlights essential content.
Key features include
To see a video extract from the CIB website: Click here.
With the launch of its first website, the IBC is affirming its commitment to raising its profile in the scientific community. Thanks to this new showcase, the IBC is positioning itself as a group of researchers passionate about fundamental research and determined to get to the root causes of disease, with the ultimate aim of improving health for all.
Discover the CIB website: https://cibmontreal.ca/
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